The Fund Founder Spotlight Interview: Greg Rogers of Graceful
Greg Rogers is co-founder and CEO of Graceful, a first-of-its-kind digital vault for children, built on the cutting edge of augmented reality.
Welcome to The Founder Spotlight where we highlight the incredible people behind the companies we’ve backed at The Fund. The Fund is a founder collective and early stage firm, by founders for founders.
A recent study done by Graceful found that 92% of moms and dads want to be more organized when it comes to the digital legacies they keep for their kids. This doesn’t come as a surprise. Their digital lives are a mess - thousands of photos on phones, important records and documents scattered about, and other digital assets in various drives. Many parents harbor a sense of guilt for not doing something about it. They fear things will get lost or forgotten as time passes.
Looking to solve this problem, Graceful is a human experience driven product and very personal to CEO and co-founder Greg Rogers. He and Brian Maher started working on Graceful in April of this year with a team of four and are launching their website today. The product will open for sale Q1 2023. They are taking legacy to the next level and their concept will definitely have you thinking and seeing outside the box!
What is Graceful?
Graceful is a digital vault that you give to your child, grandchild, or other loved one in your life. The concept is that a Graceful digital vault is the one place that holds the most important and precious digital items. You can upload photos, videos, documents, records, letters, and soon forms of wealth. Graceful is the organization layer to the digital legacy we leave to our kids.
What is Graceful’s “Northstar”?
Strengthening the connection to the people we love and making that connection immortal.
How does Graceful work?
When you upload something into a Graceful digital vault, you set where on your child’s timeline you want the item to sit - anything in the past can be viewed or accessed immediately, anything in the future is locked until that time arrives. This opens up a creative palette a parent has never had, with the ability to lock messages for their child for years and even decades from now.
How does the child access their vault?
A unique aspect of this product is the physical cube you gift to your child. The cube, a work of art itself, acts as the augmented reality interface to their vault. Your child's face will light up when they scan their cube with our app and unlock the story of their life, in 3D.
What’s the inspiration behind Graceful?
My best friend died of cancer at the age of 42 and he left behind a wife and three kids. I have a wife and three kids and I really started thinking about my own mortality and the fact that my time is finite. It inspired me to build a platform that would give any parent the ability to connect with their children now and forever.
What are Graceful's plans for the future?
Each Graceful vault comes with its own avatar, named Grace. She acts as your child’s guide for their vault. We think the future for Grace is really interesting. We see her playing a more and more prominent role, connecting her to an AI so she can answer questions in real time and eventually follow your child’s voice commands.
Any offers for our readers?
We have a waitlist of customers growing daily. Our offer is: if you join our waitlist now, not only will you gain early access to our First Edition vaults, you will also receive a discount code for $50 off.
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